Saturday, March 7, 2009

this is a local store for locals

Local food has swept through the western worlds food systems creating a movement away from large scale production and sale. Myself and many others are willing to pay a premium and inconvenience of shopping at farmers markets. Why? It is far more pleasant to shop outdoors even in the middle of winter often directly with the producer. The middlemen are shut out and food integrity is highlighted with vendors often becoming educators. Dialogue and interactions is encouraged, people are proud of what they sell and buy. Many varieties unsuited to large scale production are rediscovered, the people can feel more in control of their food supply. Local meat producers slam the regulating authorities, mocking their definitions of free range and grass fed. The whole experience turns shopping from a chore to an educating adventure, learning more about seasonal eating, interesting interactions, free tastings, a cup of hot cider and a sense of responsible consumerism.

There is definitely a perceived sense of environmentalism through the logic of reducing food mile = less carbon footprint but that is debatable due to economies of scale achieved by mass monoculture, and transportation systems. The reality is a tiny fraction of emission related to production are from transportation and one could make a far greater GHG difference by eating less red meat. The beauty of local small scale meat produces is they are more expensive so discourage demand........

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