local washing

Wholefoods in union square is right next to the green market, many business have moved into the area since the success of this pioneering successful farmers market transforming a once undesirable area into a bustling attraction. Wholefoods buy local campaign goes against the fundamental reasons for local food and turns local food into a value added product for the same food system organic food set out to chance. Why would anyone buy a product from wholefoods when the same product of similar price and quality is available from the green market. Convenience is the only argument but that is a weak one, seeing as thought the two retailers are right next to each other. The real convenience of the supermarket is the extensive range that consumers desire, but I wonder whether we really desire this range or have just been tricked by marketing. Are people now realizing the deception of are we reverting back to the olden days. Saving time was the prominent factor in changing the way we shop and eat, now people are beginning to demand less convenience and more morally acceptable food. Eggs, meat and the single use plastic bags have all created some change in the food system, the breach of trust from delivering the ever cheaper prices to the consumer has breed the consumer who seeks transparent food, they want to know where and how it was grown. The choice is creating even more range, now you can buy local, organic or conventional or some mix of the terms. The desire for change does not work in a commercial model so step up the farmers markets and community supported agriculture. Until the better supermarkets like wholefoods actually start informing us rather than confusing us we can not believe in USDA certification or that it is the green way to shop.