I make the connection between our flawed food systems and consumer behavior. Produce is rejected for naturally occurring odd shapes. The apples I brought were all seconds going cheap at the green market. The consumer will not pay top dollar for imperfections but many are more than happy to take imperfections for a discount. Supermarkets strict specifications are required because the consumer will not buy the ugly fruit unless it is cheaper than the rest. My next mission is to find out about what happens to the produce a supermarket rejects. I assume animal feed and wasted.
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I think this whole concept you have is amazing, i really love your work and point of view on society today. I wish i was in new york to see this in motion, but alas, im stuck in the midwest. Keep it up, i really think this could change some minds.
Thanks Maren, your encouragement is really appreciated.
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