East houston

Scoped out some trees and if i can bear the cold, -4C i am going to do three trees with 5 apples each 2 of which are in black plastic, represents rubbish (trash for all you yanks) bags and the 40% of food that consumers waste. Incredible figure i think almost half of what we buy may as well be donated to the inefficiencies of capitalism. Shows the world has no shortage of food just big problems with over production and transportation logistics. I am targeting Wholefoods bowery as i am interested in their waste stream, they are involved with Action waste a company with a good compost service and i have noticed there bins on the street. I think with the image wholefoods like to portray it is a good candidate to strive for innovation in sustainable food systems.The positive publicity potential is huge so options i am putting forward are promoted public access to compost dispostal, buffet item fit for human consumption but not sale go to homeless shelters, non compostable food waste goe to pig farms and fish waste to local fish farming projects. Will see how it is recieved and who know maybe they are doing some good things, just not blowing their own trumpet for how good they are.